Ouchi Goochi

Just look at it. Shift focus from area to area to heighten the effects.

How It Works

This visual high was created by Japanese artist Hajime Ouchi in 1977. It works much the same way as other optical art highs—by tricking our visual system into perceiving motion, color, or distorted perspective within a stationary two-dimensional graphic. How specifically the disk at center of this visual high appears three-dimensionally moving is not fully understood. One theory argues the disk itself jitters because the complex black-and-white pattern of tiles overwhelms the neurons in our eyes. Our visual systems try to stabilize the horizontal tile pattern with vertical motion, but overcompensate, and hence the disk appears to be moving right to left. The pattern outside the disk similarly overwhelms the eyes. These tiles are oriented vertically, so the visual system tries to stabilize the pattern horizontally but, again, overcompensates. This gives the area surrounded the disk its up-and-down motion. Now, since the disk and background appear to be moving independently of one another (up and down, right to left), our brain assumes they are separate objects. This (wrong) assumption gives Ouchi Goochi depth, creating the illusion that either the disk or its surrounding area is three-dimensional. Our overstimulated eyes keep it moving. Is that enough explanation? We think so. Now go get Ouchi Goochi’d.